Last Updated: July 1, 2026
This Privacy Policy explains how Just Smiles Dental (“we,” “us,” or “our”) collects, uses, and protects information when you visit justsmiles.ca (the “Website”). Information about how we handle the personal health information of our patients is described separately in our Privacy of Personal Health Information notice.
We are committed to protecting your privacy in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA).
Information We Collect
Information you provide. When you contact us, request or book an appointment, or submit a form, we may collect your name, email address, phone number, and any details you include in your message.
Information collected automatically. When you use our Website, we and our service providers may automatically collect technical and usage information such as your IP address, browser and device type, pages visited, referring page, and interactions with the site, using cookies and similar technologies.
Cookies & Tracking Technologies
We use cookies and similar technologies to operate the Website, remember your preferences, understand how the site is used, and support our marketing. You can control or delete cookies through your browser settings; disabling some cookies may affect how the Website functions.
Analytics & Advertising Tools We Use
To operate and improve this Website, we use the following third-party tools. Each provider processes data under its own privacy policy:
- Google Analytics (via Google Site Kit) — website traffic and usage analytics. Opt out with the Google Analytics Opt-out Add-on, and manage ad personalization at Google Ad Settings.
- Meta (Facebook) Pixel — helps us measure and improve our advertising. Manage your choices in Meta Ad Preferences.
- Microsoft Clarity — aggregated usage analytics and heatmaps that show how visitors use the site. See the Microsoft Privacy Statement.
- Website chat / virtual receptionist — if you use our chat feature, the messages you send are processed to respond to your inquiry.
To opt out of interest-based advertising more broadly, visit the Digital Advertising Alliance of Canada (AdChoices), the DAA, or the NAI opt-out pages.
How We Use Your Information
- Respond to your inquiries and appointment requests;
- Provide, operate, maintain, and improve the Website;
- Communicate with you about appointments, services, and updates you request;
- Measure and improve our marketing and the performance of the Website;
- Comply with legal and regulatory obligations.
How We Share Information
We do not sell your personal information. We may share information with trusted service providers who help us operate the Website and our practice (for example, hosting, analytics, and communications) under appropriate confidentiality obligations, and when required to comply with the law or to protect our rights.
Your Choices
You can manage cookies in your browser, use the opt-out links above, and unsubscribe from non-essential communications at any time. You may also contact us to access, correct, or withdraw consent to our use of your personal information, subject to legal and contractual limits.
Data Retention
We retain personal information only as long as necessary for the purposes described in this policy or as required by law.
Security
We use reasonable physical, technical, and administrative safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. No method of transmission over the Internet is completely secure.
Children’s Privacy
Our Website is not directed to children, and we do not knowingly collect personal information from children without parental consent. For minors who are our patients, a parent or guardian provides information on their behalf.
Third-Party Links
Our Website may link to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Your Privacy Rights
Under PIPEDA and BC PIPA, you have the right to access and request correction of your personal information and to ask questions about how it is handled. To exercise these rights, contact us using the information below.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent changes.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer:
Just Smiles Dental
#108 – 15157 56 Avenue, Surrey, BC V3S 9A5
Phone: (604) 579-0117
Online: justsmiles.ca/contact-us
If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner for British Columbia (oipc.bc.ca) or the Office of the Privacy Commissioner of Canada (priv.gc.ca).